FACES Cosmetics and Bipasha Basu launches the 60-second style makeover ‘IT KIT’ - PRESS RELEASE
An exclusive kit of trendy essentials offering a perfect mix of fashion and beauty
Mumbai, August 2015: FACES Cosmetics in collaboration with BipashaBasu,Creative Director TheTrunk Label www.thetrunklabel.com, launched an exclusive ‘IT KIT’ that offers the perfect mix of fashion and beauty. This signature ‘IT KIT’ will give you a 60-second style makeover with stunning makeupessentials and statement jewelry by The Trunk Label. Available in 5 stylist trends of the season, these ‘IT KITS’ will get you ready for anywhere in just 60 seconds.
FACES hosted an afternoon with bloggers in Mumbai to launch their special “IT KITS”. A lazy afternoon was given a glam twist over an interactive sessionwith adelectable spread of finger food and mocktails at the Faces Store in Infinity Mall -2. All bloggers were split in groups of 2 and asked to doeach other’smakeover using the ‘IT KIT ’ in 60 seconds. Those who did their makeover fastest/in the minimum time were rewarded with a gift voucher from FACES and an IT kit.
Themed specially around 5 themes like Floral Darling, Glam Goddess, Scarlet Siren, Azure Mermaid and Pop Princess, these ‘IT KITS’ come in a glamorous gold pouch and can effortlessly get you ready for any occasion, day or night. These contain special handpicked make-up essentials from FACES - lipsticks, eye shadow, eye liner, blush on, eye pencil, and nail enamel, and statement jewelry pieces and carefully selected accessories from The Trunk Label.
Just addthem to your work bag or vanity and put your best face forward…
Floral Darling It Kit
Classic summer hues inspired from fresh blooms and a happy sorbet palette make up this IT KIT. It contains the Rosa Bracelet and Ring Set from TheTrunkLabel.com while gorgeously complementing these make up essentials from Faces - Ultime Pro Long wear Pretty Me lipstick, Glam On Coral Pink blush, Metal brown eye pencil and Hi Shine True Peach nail enamel. Oh yes, Pastel gets us every time!
Scarlet Siren It Kit
Puckers bathed in crimson tones, and talons painted in rouge nail paint; the Scarlet Siren collection exudes sultry femme-fatale vibes. It contains the Perlanecklace from TheTrunkLabel.com crafted from decadent pearls and stunningly completes the Scarlet Siren look with these make up essentials from Faces -Ultime Pro Long wear Red Addict Lipstick, Ultime Pro Lip Crème Red Mary, Solid Black eye pencil and the Tinted Red nail enamel.
Azure Mermaid It Kit
Cerulean shades swiped across dreamy eyes translate the calm ocean’s sentiment, while nude pouts and rosy cheeks spell au natural. The Neelam necklace from TheTrunkLabel.com seamlessly completes your Azure Mermaid look along with these make up essentials from Faces - Ultime Pro Nude Mojito Lip Crème, Glam On Perfect Noir black eyeliner, I shine Quartet Blue eye shadow and the Glam On Cocktail Peach blush.
Pop Princess It Kit
Popsicle toned nails? Yes, please! The Pop Princess It Kit contains the Madonna Necklace from TheTrunkLabel.com complemented by 5 yummy-as-candy shades for your nails from Faces - Hi Shine Enchanted nail enamel, Fire Stick, Hi Shine envy, Ibiza, Hi shine Lemon Fizz and Invisible Mermaid nail enamel along with a nail enamel remover. Candy Land, here we come!
Glam Goddess It Kit
Let shimmering gold reflect haute couture with this Glam Goddess It Kit, which consists of the Goldie Necklace from TheTrunkLabel.com and these glittering make up essentials from Faces - Glam On Captivate Color Perfect eye shadow palette, Glam On Color Perfect Bare Again lipstick, Hi Shine Bombay Lights nail enamel and Glam On Gold Dust blush. Shine on, won’t you?
These unique ‘IT KITS’ will be sold at select cosmetic retail stores around the country, FACES exclusive stores and on www.thetrunklabel.com. FACES, as an international brand, has always been reputed for in vogue beauty products. The Trunk Label is the pulse for the fashion forward woman. This collaboration will give the women of today latest insights into the beauty world, besides exposing them to international trends.
BipashaBasu, the Creative Director of www.thetrunklabel.com has always believed in making a style statement wherever one goes. With these signature ‘IT KITS’ she is using her evolved sense of fashion and worldwide style trends to ensure the on-the-go Indian woman can get a style makeover in 60 seconds - no excuses, ladies!
About FACES CANADA
FACES Cosmetics, with a proud Canadian heritage spanning 40 years, offers an exclusive line of makeup, skincare products and make-up accessories offering over 300 stunning products in India. Headquartered in Toronto, Canada since being established in 1974, FACES now has a steadily growing international presence.
With a reputation for on-trend beauty and premium products, FACES offers unparalleled variety in its products at attractive price points. The brand is known for its unique product innovations and formulations. Combining international cosmetic technology with a comprehensive understanding of the needs of an Indian woman, FACES continuously innovates to offer a wide range of high performance and world class cosmetics. FACES Cosmetics stores across the globe celebrate vanity through internationally acclaimed makeup, skincare and beauty accessory products with exciting promotions, free make-overs, trend-spotting, beauty advice and a lot more at the store.
FACES has already been making a splash across most major cities in India, with 24 exclusive beauty stores in major metros and Tier I cities. The bang-on-trend, FACES color cosmetics are also available in over 450 cosmetic retail stores and in select modern trade outlets of Shopper’s Stop, Lifestyle and New U. FACES cosmetics can also be bought online through a number of e-commerce portals such as flipkart.com, nykaa.com, pu
rplle.com, and shoppersstop.com.
For more information log on to: www.faces-canada.com
Styled by BipashaBasu and launched in December 2013, The Trunk Label (a LabelCorp company) offers statement bags, shoes and accessories that lend themselves to making the ultimate style statement. These signature accessories are carefully curated and styled by BipashaBasu to ensure you can step out with a trendy and signature look at all times.